The reason that the young people placing trades at Robinhood are viewed as “the product” that Robinhood is selling to Citadel Securities is that Wall Street has long viewed retail orders as the “dumb money” it would like to trade against
By Pam Martens and Russ Martens of Wall Street on Parade.
The most striking revelations in yesterday’s House Financial Services Committee hearing on the wild trading action in New York Stock Exchange-listed shares of GameStop came when Congresswoman Cindy Axne of Iowa questioned Vlad Tenev, the CEO of Robinhood, the trading app being increasingly used by young people to trade stocks and options on their mobile phones.
GameStop is the brick-and-mortar video game retailer whose stock soared from $18.84 on December 31 of last year to an intraday high of $483 on January 28 – an unprecedented run of 2,465 percent in four weeks by a struggling retail outlet. Following the spectacular run, GameStop’s share price then quickly plunged back to earth, making its stock chart look like something you would see from a boiler room operation rather than a New York Stock Exchange-listed stock. GameStop’s closing price yesterday was $40.69.
The exchange between Axne and Tenev opened a window into a sick business model on Wall Street that is pumping out billionaires like Citadel’s Ken Griffin while seducing young people with the gamification of trading.
Axne began the questioning of Tenev by stating that her nephew and two of his friends had stayed up to four in the morning to try to get a “piece of the action” in the highflying meme stocks like GameStop and the theatre chain, AMC. This exchange then followed:
Axne: “Right now, what I’m seeing is gambling in the stock market and that’s not a real solution to income inequality and I don’t think we should pretend that it is.
“Just last June when Hertz declared bankruptcy, after that Robinhood was actively pushing the stock on its site, it was trending on Robinhood, and the promotion of that worthless stock I don’t think is good for investors. That’s a gamble that they shouldn’t have taken. That’s just one example…
“Generally, 99 percent of short-term traders underperform the market. So, Mr. Tenev, you say Robinhood’s mission is to democratize finance. Is that correct?”
Tenev: “That’s correct Congresswoman, yes.”
Axne: “Okay. So I want to ask you then, you’ve invested significantly in behavioral research. And just so you know, I own a digital design firm with my husband so I’m familiar with what behavioral research can do for platforms and websites. That behavioral research has really shaped how your app is designed, is that correct?”
Tenev: “Congresswoman, like many technology companies we employ data scientists, user researchers, and designers to provide a better customer experience.”
Axne: “So on the specifics, when people sign up they get a scratch-off ticket to see what they get; confetti falls every time they place an order; they get push notifications; they’re encouraged to trade; if a friend signs up they get a free stock. On and on. Why have you added specific gaming design elements to look like gambling to your app that encourages more frequent trading?”
Tenev: “Congresswoman, as I mentioned earlier, we want to get people what they want in a responsible, accessible way. We don’t believe in gamification. We know investing is serious and that’s why most of our customers are buy and hold. A very small percentage of our customers utilize margin.”
Axne: “I appreciate that but you know, folks like my nephew actually aren’t your customer. They’re your product. Your customer is sitting right next to you, Mr. Griffin with Citadel.”
What Axne was referring to was discussed at length earlier in the hearing. Ken Griffin’s Citadel Securities, a so-called internalizer or market-maker, pays Robinhood to send its retail orders to it to execute the trades. While Robinhood has payment-for-order-flow agreements with other internalizers, the bulk of its trade orders are going to Citadel. The vast majority of Robinhood’s revenue stream comes from payment-for-order flow. Thus, its priority would appear to be to please its true customer, Citadel Securities…