Google Should Be Afraid. Very Afraid.

A new round of antitrust questions can’t go well for the company. The culture has turned against tech since Google skated free in 2013.

By Shira Ovide and cross-posted from Bloomberg.

This is the moment the U.S. technology superpowers surely knew was coming: The U.S. government is preparing to crawl all over Google to figure out whether it is an abusive monopolist. Google parent company Alphabet Inc. and the other tech giants should be quaking in their fleece vests.

Bloomberg News and other news organizations reported late Friday that the U.S. Department of Justice is preparing to open an investigation into Google’s compliance with antitrust laws. If it goes forward, an investigation will no doubt be broad, lengthy, messy, and impossible for Google and its investors to predict.

That should terrify Google and every other big technology company — because there’s no guarantee that the antitrust Klieg light will turn on one company alone.

This isn’t Google’s first antitrust rodeo. The U.S. Federal Trade Commission in 2013 closed without further action its own antitrust investigation into whether Google wielded its dominant web search engine like a cudgel to disadvantage rivals, drive up prices for advertisers and ultimately harm consumers. (Google did agree to some voluntary changes.)

And in recent years, the European Union antitrust watchdog imposed billions of dollars in fines after finding antitrust violations, including over how Google conducted business with its Android smartphone software and its internet shopping service. In the U.S. and elsewhere, politicians from all party stripes have sought to attack Google or other tech giants for various perceived sins, including being too big for the good of industry and consumers. Being Google has meant dealing with perennial regulatory and political nightmares

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