Cross-posted from Moon of Alabama
Up to about 2006 or 2007 Google provided an excellent search engine. It then started to prioritize and present more general results even where one searched for very specific information. It became cumbersome to search for and find details. The situation has since further deteriorated.
The Google News search is now completely useless. It delivers the main stream media trash without showing divergent views or opinions. What is the use of a search result page that links to twenty sites with the same slightly rewritten Associated Press story?
Google’s algorithms now amount to censorship. Since August it downgrades websites that offer alternative views to the left of the pack. Searches that earlier led to the World Socialist Web Site or to Media Matters no longer show these sites, or show them way down the result pages. Traffic to these sites collapsed.
This week Google announced that it will censor RT.com, the website of the international Russian TV station: Google will ‘de-rank’ RT articles to make them harder to find – Eric Schmidt. Schmidt, the CEO of Google and its parent company Alphabet, claims that he is “very strongly not in favor of censorship.” That is laughable. Intentionally downgrading a website that has relevant content IS censorship. Down-ranking means that less people will find and come to the site. Its content will have less viewers. It will be censored out of the public perception.
The original Google algorithm used the number of links to one site as a measure for its relevance. It was reasonable. In 2004 Google’s founder proclaimed:
“Our search results are the best we know how to produce. They are unbiased and objective, and we do not accept payment for them or for inclusion or more frequent updating … We believe it is important for everyone to have access to the best information and research, not only to the information people pay for you to see.”
Back then the motto of Google was “Don’t be evil”. When its new parent company Alphabetwas launched that motto was discarded.
Google has become a prime cooperator and contractor for U.S. intelligence services. The private data it collects from it users is fed the dark-site’s databases.
But its new evilness is not restricted to data…