By John Michael Greer of the Archduid Report
I have a bone to pick with the Washington Post. A few days back, as some of my readers may be aware, it published a list of some two hundred blogs that it claimed were circulating Russian propaganda, and I was disappointed to find that The Archdruid Report didn’t make the cut.
Oh, granted, I don’t wait each week for secret orders from Boris Badenov, the mock-iconic Russian spy from the Rocky and Bullwinkle Show of my youth, but that shouldn’t disqualify me. I’ve seen no evidence that any of the blogs on the list take orders from Moscow, either; certainly the Post offered none worth mentioning. Rather, what seems to have brought down the wrath of “Pravda on the Potomac,” as the Post is unfondly called by many DC locals, is that none of these blogs have been willing to buy into the failed neoconservative consensus that’s guided American foreign policy for the last sixteen years. Of that latter offense, in turn, The Archdruid Report is certainly guilty.
There are at least two significant factors behind the Post’s adoption of the tactics of the late Senator Joe McCarthy, dubious lists and all. The first is that the failure of Hillary Clinton’s presidential ambitions has thrown into stark relief an existential crisis that has the American news media by the throat. The media sell their services to their sponsors on the assumption that they can then sell products and ideas manufactured by those sponsors to the American people. The Clinton campaign accordingly outspent Trump’s people by a factor of two to one, sinking impressive amounts of the cash she raised from millionaire donors into television advertising and other media buys.
Clinton got the coverage she paid for, too. Nearly every newspaper in the United States endorsed her; pundits from one end of the media to the other solemnly insisted that everyone ought to vote for her; equivocal polls were systematically spun in her favor by a galaxy of talking heads. Pretty much everyone who thought they mattered was on board the bandwagon. The only difficulty, really was that the people who actually mattered—in particular, voters in half a dozen crucial swing states—responded to all this by telling their soi-disant betters, “Thanks, but one turkey this November is enough.”
It turned out that Clinton was playing by a rulebook that was long past its sell-by date, while Trump had gauged the shift in popular opinion and directed his resources accordingly. While she sank her money into television ads on prime time, he concentrated on social media and barnstorming speaking tours through regions that rarely see a presidential candidate. He also figured out early on that the mainstream media was a limitless source of free publicity, and the best way to make use of it was to outrage the tender sensibilities of the media itself and get denounced by media talking heads.
That worked because a very large number of people here in the United States no longer trust the news media to tell them anything remotely resembling the truth. That’s why so many of them have turned to blogs for the services that newspapers and broadcast media used to provide: accurate reporting and thoughtful analysis of the events that affect their lives. Nor is this an unresasonable choice. The issue’s not just that the mainstream news media is biased; it’s not just that it never gets around to mentioning many issues that affect people’s lives in today’s America; it’s not even that it only airs a suffocatingly narrow range of viewpoints, running the gamut of opinion from A to A minus—though of course all these are true. It’s also that so much of it is so smug, so shallow, and so dull…